“Seoul Fashion Week S/S 2024: Street style shines as idols and attendees rock bold looks at DDP.”

Fashion weeks are becoming the center of style discussions globally, and Seoul Fashion Week is one event garnering increasing attention. While runway shows offer a glimpse into new designs and talents, street style reveals the pulse of real-time fashion trends. Before the international fashion cycle kicked off with New York, Seoul Fashion Week set the stage for bold, innovative street style.

Held from September 5–9, 2024, Seoul Fashion Week was a standout despite the hot and humid weather. Attendees embraced daring layering with knits, fishnets, and classic shirts, defying the season’s warmth. Accessories were also a key focus, with statement pieces making waves in fall-appropriate colors like burgundy and silver, as well as vibrant summery tones like blues and greens. This diversity in color complemented the signature monochromatic palette often favored by Seoulites, adding a fresh twist to the fashion scene.

K-pop idols, a staple of Seoul Fashion Week, also made notable appearances. Global ambassadors like NewJeans graced the event once again, bringing star power to the shows. Meanwhile, rookie group Kiss of Life showed their support for local designers, attending shows and even performing in workwear-inspired outfits that made them stand out on the blue carpet. These appearances added to the excitement and star-studded glamour, blending the world of music and fashion seamlessly.

As Seoul Fashion Week came to a close at the iconic Dongdaemun Design Plaza (DDP), it solidified its place as a key player in global fashion. The street style from this year’s spring-summer 2024 season gave us a mix of timeless monochrome elegance and daring layering, proving that Seoul’s streets are just as inspiring as the runways. For fashion enthusiasts looking for fresh inspiration, the streets of Seoul have become a must-watch hub of creativity and style innovation.